Tuesday, October 18, 2011

"Triathlon is just like life - it's not about the time displayed at the finish, it's about what your soul can display in the time before you finish." -Mitch Thrower

2011 Ironman Swim Start - Photographer: Amanda Grant
After a year of reflection,

I'm back.

What a journey it has been. So many lessons, people, and places to write about.  So many articles, blog posts, photos and dreams now to share.

It has been an honor over the past decade to contribute perspective to the sport of triathlon and curious minds around the world.  And I must say, it's been refreshing over the past year to take a deep breath and just experience life, without putting it all into words.

Stay tuned also for several very exciting things my group has planned in the media and interactive space.  Projects launching include an entirely new way of doing business in the realm of participatory sports transactions and, separately, Triathlete.IM - the next generation of triathlon social and interactive media.

It has been said that the only thing you can be certain of is that things change.  Careers change, business models change, triathlon changes, we change.  I've seen all of the above. Think Myspace and Facebook, Microsoft and Apple. Think about wetsuit companies and bike companies that no longer exist, and the current ones in the spotlight.  

Photo: Mitch Thrower - 22nd Ironman
With close to 3 million triathletes racing now, and races selling out just minutes after registration opens, the chemistry of our sport continues its journey into the mainstream.  Some people embrace this growth, while there are still some who think the sport is too big now and wish they could finish the Hawaii Ironman World Championship like the sport's Dr. Seuss - Bob Babbit did eons ago, under a dim light bulb hanging from a tree.

And triathletes are quite different than they were back in the days when San Diego was ROME in the Empire of Triathlon.  The sport has since been filled with events and personalities, egos and entrepreneurs around the world.  The sport is now grown up.  It's global. It has changed the world, and many lives for the better.
 Almost two weeks ago, I finished my 22nd Ironman triathlon (14th Hawaii). Once there are more than 10 of these races under your belt, the moments and memories of them tend to blur together; but what can never blur or fade is the light in your soul sparked and strengthened by the choices you make in the process of making triathlon a lifestyle.

If you discover triathlon and stay in the sport, your life's dreams and goals will come into focus in a way you never imagined.  I'm here to help.

Photo: Dig Me Beach & The Future of Triathlon

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